Market Research Manager Montville, NJ

Market Research Manager

 
Job ID: Job-1534       
Job Title:      Market Research Manager
location:       Montville, NJ  
Jobtype:        Permanent      
Rate:   $100K - $110K +bonus   
Primary Skills:        
Description:    • Support business decisions regarding core marketed and pipeline products with clear recommendations based on secondary data analyses as well as primary market research studies. The incumbent ensures that always all existing sources are evaluated and combined to derive conclusions and applies state-of-the-art-market research approaches with regard to the design and statistical analyses of studies. The incumbent is also responsible for the strategic forecasting process within his / her area of responsibility and has to ensure the availability of all models in charge of for StraCo and CEP. 

Secondary Market Research (10% – 25%) 
• Takes care that the definitions of his / her markets are up to date in the internal databases of GMR and implements changes. 
• Independently creates and manages analyses for therapeutic area / products in their area of responsibility. Plans, implements, analyzes, interprets and provides (standard) reports on assigned areas in order to provide Management and Marketing with accurate, timely and relevant information. Is aware of all relevant available information (Datamonitor, Decision Resources, Evaluate Pharma etc.) and has a solid know-how of relevant sources for his / her area especially with regard to cavities and limitations. Standard Reports have to be done according to the overall guidelines for reporting of GMR supervised by GMR Market Insights 
• Evaluates new data sources in close collaboration and agreement with GMR Market Analyses & Data Management. Identification and evaluation of information needs and sources (5 – 10%) 
• Anticipates and identifies market research information needs, both collaboratively with internal business partners and proactively based on knowledge of market and products. A close collaboration with the group Market Insights has to be ensured. 
• Continuously tracks the market research market to identify new information and data sources, appropriate for Latin America and evaluates their validity and reliability in comparison to the sources already available for GMR. Gives recommendations if these sources might be valuable for the firm. 
• Discusses with the marketing functions (RMO LA) the market research needs - secondary research and primary research - for the next 3 years during the budgeting period and develops a market research plan incl. budget estimations and capacity planning with a focus on the next year. The discussion should be driven actively based on the knowledge of the Global Brand Plans, market research projects brought up by Marketing which are not supporting business decisions have to be challenged and impeded. 

Primary Market Research (10 – 50%) 
• Is responsible for the design and conduction of international primary research in response to specific business decisions to be made by the internal business partners. Ensures that all other sources have been evaluated before a primary market research study is designed and that only studies clearly supporting business decisions are initiated. 
• The responsibilities include: 1) development of the agency briefing document incl. study design, 2) agency selection, 3) selection of methodology and appropriate technique to determine samples, 4) supervising fieldwork, 5) guides as well as performs himself / herself the analysis and interpretation of statistical analyses (e.g. factor analysis, discriminate analysis, perceptual mapping, and conjoint analysis). 6) derives clear recommendations from the study with regard to the business decision to be made. 
• The conduction of primary market research studies always has to be in line with the respective GMR guidelines. The results of the study must be presented by the market researcher himself / herself. A condensed management summary of the key findings of the study is a must. 
• The implementation of the recommendations into the marketing and decision process has to be tracked by the incumbent, e.g. review of the Global and Regional Brand Plans. Marketing has to be actively approached in cases of contradictions. 

Strategic Forecasting (10 – 25%) 
• Is responsible for developing state-of-the-art forecasting models for the strategic planning processes. Ensures compliance with the forecasting process methodology and tool of GMR and ensures the timely availability of forecast models especially for StraCo and CEP. Trains colleagues and other functions involved in the forecasting process on forecasting methodology, forecasting tool and reporting system. Documents the forecasting model development including all assumptions and model modifications. 
• Uses all reliable and valid data / information available from global and local market research studies as well as from analyses of secondary data as input for the forecast models. 

Analyses and Recommendations (10 - 20%) 
• Provides market and customer insights to support RMOs and Regional Management and other central functions and teams with recommendations based on desk research and primary market research studies combining the conclusions drawn from several sources. 
• Develops the Brand Performance Reviews on a country level for the brands in charge of in collaboration with the RMO as well as the local market researchers of the countries in scope. 
• Supports Marketing Excellence projects with a focus on scope of the market, buying process, segmentation and customer portraits. This support includes the statistical analyses of already available as well as newly generated data. 

Project Teams (5 - 50%) 
• Supports the development of GMR as a function as a project manager or member in internal projects. Serves as a project member within cross-functional projects requiring in-depth market research support. 

The selected candidate is required to possess the following: 
• MBA or other advanced degree in fields such as Economics, Business Administration, Statistics, Psychology, Life Sciences, Public Health or equivalent experience. 
• Minimum of four years market research experience, at least two years out of it in the pharmaceutical industry. 
• Advanced problem-solving and analytical skills, innovative approaches to issues, and sound judgment. 
• Excellent communication, planning and organizational skills and the ability to work in international teams are necessary. 
• Due to the international relationships intercultural sensitivity is a must along with the ability to influence managers at all levels within Bayer and market research suppliers / consultants. 
• The incumbent must have the ability to lead and coordinate projects through international and interdisciplinary groups and must be able to clearly and concisely communicate, both verbally and in writing. 
• Fluency in English (written and spoken) is required 
• Candidate must be, or become within 12 months of taking on this position, proficient in the Spanish language (that is, highly skilled in the written and verbal use of the language, even if with greater formality and less familiarity than a native or fluent speaker). 
• Number affinity and logical thinking are a must. 
• Requires thorough knowledge of audits, questionnaire design (to elicit qualitative and quantitative results without introducing bias), and data analysis including statistical know-how: 
Sample Drawing Methodology 
Descriptive Statistics 
Multivariate Analyses: Regression Analyses, Factor Analyses, Cluster Analyses etc. 
– Conjoint Analyses: CBC, ACA, HB etc. 
Forecasting Methodologies 
• Software knowledge on a sophisticated level is required, especially: 
Office Programs, especially in Excel 
Conjoint Software 
Forecasting Software 
Statistical Programs, preferred SPSS 
In-depth know-how on the various data analyses exploration tools 

• The incumbent must have a sound knowledge of pharmaceutical products, the firm's marketed and pipeline products, therapeutic markets, pricing, contracting guidelines and other relevant healthcare 
Candidate Must Have : 4 years market research experience at least 2 years of it in the pharmaceutical industry, Candidate must be, or become within 12 months of taking on this position, proficient in the Spanish Language (that is, highly skilled in the written and verbal use of the language, even if with greater formality and less familiarity than a native or fluent speaker) 

Email resume in Word to TheBigGameHunter@cisny.com. Please include the job code for the position with your resume. 

NO RELOCATION. NO VISA TRANSFERS. NO OVERSEAS RESUMES. NO 3RD PARTIES. 
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