Direct Marketing Manager San Francisco, CA

Direct Marketing Manager

 

 

Job ID: Job-2443

location:       San Francisco, CA

Jobtype:        Permanent

 

Qualifications

- 7+ years Financial Services Marketing experience.

- 8+ years of Credit Card direct marketing strategy development & program management expertise across channels.

- 4+ years of People Management experience - including senior team members.

- 3+ years of Budget management experience.

- Strong database marketing experience & ability to use customer data & insights to develop effective acquisition strategies.

- Strong understanding of the credit card business P&L, customer behavior drivers & cards marketing regulations is required.

- Understanding of creative development & management process is desired.

- Excellent strategic thinking, analytical skills, & influencing abilities.

- Ability to structure business cases & lead effective strategy presentations with the objective of gaining influence/buy-in from a broad-ranging audience is required

- Background in process management & project management disciplines with their application to credit card marketing is highly desired

- Undergrad degree in quantitative sciences (Math, Economics, Statistics etc) is highly desirable.

- MBA is preferred.

 

Responsibilities include long-term campaign strategy development, annual marketing program planning, campaign & offer matrix design, test design & prioritization, budget management, direct mail investment decisions & cross-functional team management to ensure full-cycle direct marketing program implementation. The scope of the role is broad & includes Credit Card & Personal Loans/ Lines campaigns across Prescreened & Invite-to-Apply offers spanning various channels like Branches, Direct Mail, Telemarketing, ATM, Digital etc. The individual will be required to provide leadership to a team of process managers & analysts who support the role.

 

Email resume in Word to JeffAltman@TheBigGameHunter.us. Please include the job code for the position with your resume. NOTE: WE WILL ONLY RESPOND IF YOUR RESUME APPEARS TO FIT A ROLE

 

NO RELOCATION. NO OVERSEAS RESUMES. NO 3RD PARTIES. Applicants for employment in the US must possess work authorization which does not require sponsorship from the employer for a visa.

 

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