Digital Media Professional Concord, CA

 
Job ID: Job-1325       

location:       Concord, CA    
Jobtype:        Permanent      

Description:    Join the Consumer Credit Solutions Digital Marketing and Customer Experience team, helping to define how we engage customers in both mature and emerging digital channels. Will be responsible for developing mobile and social marketing innovation, strategy and execution in support of the Consumer Credit Solutions (CCS) businesses, including Direct Auto Loans, Student Loans, Credit Card, Rewards, and Personal Loans & Lines. 

This leader will be responsible for: 
- Developing a customer centric mobile and social marketing strategy, driving increased customer engagement & business value. 
- Identifying mobile and social marketing experimentation/learning plan that drives business results and bringing to market in partnership with the online marketing manager. 
- Partnering with the Digital Payments team to support product launches and pilots from a marketing perspective (e.g., mobile wallet). 
- Managing social channel interaction methods, bringing together in order to develop awareness, best practices and process efficiency across. 
- Identifying innovative new content types to be delivered across mobile and social channels, driving increased customer engagement and consideration. 

And more . . . 

Basic Qualifications 
8+ years experience in product management and/or digital media such as on-line, mobile, and social media. 

Minimum Qualifications 
- 7+ years banking or financial services experience. 
- 5+ years experience developing strategy, roadmaps and business cases. 
- Demonstrated success articulating marketing strategy and translating it into action/results. 
- Exceptional partnership and collaboration skills. Demonstrated ability to lead effectively in a matrixed organization, develop partnerships with many business and functional areas, providing insight into market developments and trends which may present opportunities. 
- Strong influence skills. Ability to engage channel and LOB management to create buy-in for goal setting and strategy/tactic development. 
- End-to-end thinking , seeks to understand full chain of activities and business economics that impact customer and sales experience, as well as connecting experiences across multiple channels. 
- Experience balancing multiple priorities and project simultaneously. 
- Strong communication (both written and verbal), interpersonal and team facilitation skills. 
- Strong analytical skills. Ability to provide detailed analysis and documentation in support of overall initiatives and to take data and translate into insights and action. 
- Success in developing strong business relationships with product/enterprise-wide partners and related teams, interacting with mid to senior management on behalf of the channel. 
- Expertise in the mobile and social channel marketing space, specifically within the Financial Services. 
- Focus on learning and experimentation with a passion for developing best practices. 
- Ability to identify trends which may present opportunities or reflect gaps in the group's approach to marketing & business development. 
- Strong business acumen with demonstrated ability to understand business drivers, economics , and how marketing and customer experience links to them. 
- A true team player/leader and collaborator. 

Please quote your best rate and email a resume in Word that makes it obvious how you match the specification 

Email resume in Word to TheBigGameHunter@cisny.com. Please include the job code for the position with your resume. 

NO RELOCATION. NO VISA TRANSFERS. NO OVERSEAS RESUMES. NO 3RD PARTIES. 

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