Online Services Manager - (US-OH-Vernon Hills)
Online Services Manager - (US-OH-Vernon Hills)
Compensation: $70K - $90K / Year
Minimum Education: Bachelors
Job Type: Full Time
Jobcode: B33954BRJA
Experience Required : 3 - 5 years
The Online Services Manager is responsible for the strategic development and implementation of online functionality enhancements across all credit union web sites and mobile applications. The position will focus on driving credit union wide online strategy and delivering web site enhancements and functionality that support company goals of improving competitive placement, reducing costs, improving workflow efficiencies, and increasing revenue. Collaborates with business units and functional areas to design, plan, and launch new functionality and enhance existing functionality based on organizational needs, market conditions, and external pressures. Markets products and services using various online delivery tools in an effort to expand credit union product penetration, shift members to lower cost delivery channels, and enhance economies of scale.
Position Responsibilities
- Manage the development, governance, and evolution of online channels including content, creative, promotions, usability, new/enhanced features, functionality, and products and services – applying the brand and marketing strategy to ensure an engaging and effective online experience.
- Define and oversee business requirements and act as a liaison with the Information Technology Department to facilitate necessary technical discussions to ensure that project development is prioritized and on schedule based on organizational needs. To include management of outside consultants that create online content/functionality on the credit union’s behalf.
- Develop overall online marketing strategy and plan, including specific campaigns that drive web usage and increase products and services per household. Drive e-mail marketing campaigns supporting credit union products/services, online usage, and ad hoc member communications. Responsible for setting and attaining sales and growth goals for online channel.
- Reports on the performance of credit union’s online service delivery channels. Analyzes online usage patterns, statistical data, and web survey feedback in an effort to strategically develop and enhance the online user experience. Compiles monthly summary reports of online service delivery efforts including Online Banking, Bill Pay, Online Statements, Web Pages, etc.
- Ensures that credit union organization has a thorough understanding of the strategic direction, functionality and services available through online channels. Also works with Training Department to ensure that front line staff can effectively promote online services.
- Manage third party providers to effectively deliver their products and services to members via online channels.
- Monitors industry trends regarding web site best practices including content, design, delivery channels, pricing and technology.
- Works with the Internal Audit Department to ensure that external web sites are in compliance with applicable laws and regulations.
Candidate Must Have :
- Bachelor’s degree in Business or related area. MBA preferred.
- 2 – 5 years experience strategic web site development and tactical implementation of web technologies.
- 2 – 5 years project management experience in a web environment managing cross-functional projects from concept to implementation.
- 2 – 5 years marketing experience with a thorough understanding of online marketing, preferably in a financial services environment.
- Possess proficiency in web analytics software (I.E. Webtrends, Google Analytics) and search engine optimization.
Email resume in Word to TheBigGameHunter@cisny.com. Please include the job code for the position with your resume.
NO RELOCATION. NO VISA TRANSFERS. NO OVERSEAS RESUMES. NO 3RD PARTIES.
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posted by Unknown at 8:25 PM
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