Thursday, February 14, 2013

Marketing Communications Manager RTP, NC


 
Job ID: Job-1355       

location:       Research Triangle Park, NC     
Jobtype:        Permanent      
Rate:   $90K - $105K   

                Description:    Candidate Must Have: 
Bachelor’s degree in brand marketing, communication, or a related field and 5+ plus years of exp.. Strong understanding of all marketing communication vehicles, but additional strength in, 
• Excellent written, verbal and interpersonal communications skills as well as presentation, 
• Ability to effectively work under tight deadlines and manage projects independently, 
• Strategic thinking and problem-solving skills. 

• Develop and implement, in close cooperation with the Brand Management Team, the overall digital marketing communications strategy. Coordinate with third party agency to manage and optimize the delivery of various digital marketing communications initiatives including website updates, online marketing programs and promotions, social media, e-commerce and online advertising and search campaigns 
• Work closely with Brand Management Team to develop an annual event strategy and 
subsequent calendar that meets the business’ needs and objectives. Coordinate with third 
party agencies, event management companies and marketing administration to execute all 
details of the event strategy including booth graphics, literature and handouts, clothing, 
giveaways, catering, team preparation, etc., Develop and implement post-show evaluation 
criteria and mechanism to determine the overall qualitative success of the event as well as 
quantitative event ROI 
• Assist Brand Management and Sales Management Teams, and direct third party 
agencies to develop overall branded as well as trade marketing sales tools such as catalogs, brochures sell sheets, POP materials, etc. to assist in communicating strategies consistent with business objectives. Develop creative, targeted promotions and trade/customer programs and develop ROI calculator to measure the success of each 
• Assist Brand Management Team to define and develop the Media strategy and direct 3rd 
party media agency in development and execution of the media plan elements to fit the 
overall business needs 
• Support Brand Management Team to define and develop the PR strategy and direct 3rd 
party PR agency in development and execution of public relations elements to fit the overall business needs 
• Develop and manage, in close cooperation with the Brand Management Team, the overall branding and creative strategy for the business, defining brand guidelines and ensuring that all marketing communications fit within them. Direct third party agency in execution of all advertising materials 
• Support Head of Marketing Communication in managing all internal orders, ensuring that all expenses come within the overall approved budget. Assist in projects related to general 
marketing communication matters, customer relations or other initiatives, as assigned by the Head of Marketing Communication 
• Lead artwork review / copy claims process among R&D, Marketing, Legal and Regulatory to ensure information is accurate and compliant with corporate policies. 

The selected candidate is required to possess the following: 
• Bachelor’s degree in brand marketing, communication, or a related field and 5+ plus years of relevant experience in Communication, Brand Management or Trade Marketing 
Management 
• Strong understanding of all marketing communication vehicles, but additional strength in digital/social media as well as Trade Marketing a plus 
• Strong computer skills and a high level of proficiency in Microsoft Office Suite and strong 
understanding of Web analytics 

Please quote your best rate and email a resume in Word that makes it obvious how you match the specification 

Email resume in Word to TheBigGameHunter@cisny.com. Please include the job code for the position with your resume. 

NO RELOCATION. NO VISA TRANSFERS. NO OVERSEAS RESUMES. NO 3RD PARTIES. 
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