Internet Brand Manager - (US-NJ-Weehawken)
Internet Brand Manager - (US-NJ-Weehawken)
Compensation: $70K - $75K / Year
Minimum Education: Bachelors
Job Type: Full Time
Jobcode: DHEFJA1
Efforts of this position are geared towards growing online sales and profits by building brand awareness and generating site traffic. Specific responsibilities include the following:
Primary liaison of the brand to the corporate E-commerce group
Direct and set online objectives for sites by working with key merchant and marketing stakeholders of the brand. Execution will be done by partnering with the corporate e-commerce group.
Plan and maintain site-marketing calendar, and partner with brand content specialists to implement weekly changes.
Manage all aspects e-mail marketing campaigns to "Best Practice" standards: including testing, mailing strategies, copy, design, file size growth and results analysis.
Set strategy for affiliate programs and manage analyst responsible for day-to-day reporting and execution of initiatives
Work collaboratively with corporate search program manager to ensure appropriate keyword lists based on inventory
Develop messaging strategy for banner ads; manage creative development and production.
Create online promotions encouraging site registration and sales.
Develop and maintain processes, tools and schedules for the evolving needs of brand marketing
Create and distribute weekly reports that highlight the latest results in email, affiliate, search, and overall Internet marketing
Act as a liaison with call center and operations regarding marketing, promotional, merchandising, and customer service communications as they pertain to the online channel
Requirements and Qualifications
The successful candidate will have the following experience and abilities:
- At least two or more years of previous experience in online marketing
- Well organized and have excellent inter-personal, communications and project management skills
- Proficient in excel
- Professionally aggressive in goal setting
- Strong analytical skills
- Knowledge of direct marketing a plus
Email resume in Word to thebiggamehunter@cisny.com. Please include the job code for the position with your resume.
NO RELOCATION. NO VISA TRANSFERS. NO OVERSEAS RESUMES. NO 3RD PARTIES.
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posted by Unknown at 4:05 PM
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