Sr. Director, Customer Marketing San Antonio, TX

Sr. Director, Customer Marketing

 

 

Job ID: Job-2354

Job Title:      Sr. Director, Customer Marketing

location:       San Antonio, TX

Jobtype:        Permanent

Rate:   $135K - $175K +bonus

 

Requirements

Bachelor’s degree in Marketing, Business or a technical field (an MBA degree is a plus)

10+ years’ experience in marketing business-to-business

5+ years of proven experience in customer demand generation roles with proven results

Experience executing innovative and results-focused programs and campaigns

Knowledge of and demonstrated thought leadership related to current and next generation customer demand generation best practices

Demonstrated success in managing high volume integrated email marketing programs for consumer audiences

Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis

Expertise in marketing to SMB and large, global enterprises, across verticals

Excellent written and oral communications skills

Ability to lead and mentor a team

Experience working with lead management software (Salesforce.com/Marketo)

Strong interpersonal skills; ability to influence others without formal authority and lead cross-functional teams

 

Responsible for creating, deploying, and managing marketing programs to the customer base, in support of product adoption, cross-sell, up-sell and revenue objectives.

 

Responsibilities

Develop and implement high impact, multi-channel marketing strategy to drive product adoption and generate product and services up-sell and cross-sell demand to the Customer Base

Plan and execute integrated marketing programs that align to marketing strategy, and that utilize tactics including email campaigns, landing page, online marketing programs, etc.

Measure and report on effectiveness of marketing programs and campaigns

Identify and implement process, data, and systems-related improvements

Function as both a leader and doer, providing position leadership and insights, supporting corporate strategic objectives, as well as being a ‘hands-on’ member of the team

Support the success of the email business by providing insight on best practices, program enhancements, bring forth new ideas and stay current on new trends and ideas

Analyze and report on email campaign results and KPIs, Maintain formal process to update and share findings with marketing teams and other stakeholders

 

Email resume in Word to JeffAltman@TheBigGameHunter.us. Please include the job code for the position with your resume. NOTE: WE WILL ONLY RESPOND IF YOUR RESUME APPEARS TO FIT A ROLE

 

PAID RELOCATION. NO OVERSEAS RESUMES. NO 3RD PARTIES. Applicants for employment in the US must possess work authorization which does not require sponsorship from the employer for a visa.

 

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