Customer Insights Analyst
Job ID: Job-1467
Job Title: Customer Insights Analyst
location: Tarrytown, NY
Jobtype: Permanent
Rate: $140K - $150K +bonus
Description: Work directly with the Global Head of Customer Insights to:
• Understand the key business challenges faced by regional, local and brand teams, and choose the appropriate Marketing Excellence approaches and tools to pragmatically address key questions
• Audit existing market research and data and fill any necessary gaps. In particular, work with local and/or regional insight teams, and external research agencies to understand the breadth and limitations of the data
• Oversee additional purpose-designed, pragmatic and parsimonious research to ensure that the necessary data is collected to inform Marketing Excellence Analytics and insight generation
• Conduct quantitative and qualitative analysis at all analytical steps of the Mx Framework, ensuring that analysis is driving high- integrity customer insights
• Develop quantitative and/or qualitative Buying Processes, and apply quantitative methods for sizing key -offs, leverage points and behavioral changes
• Build customer segmentations using a high level of statistical rigor, create customer portraits and identify drivers and barriers apply market sizing to segmentations to inform prioritization of target segments
• Develop opportunity profiles for key growth behaviors, including the unconstrained and risk-adjusted value of the opportunity, the approximate required investment and key metrics to assess commercial potential
• Work with global and local market research to ensure that best- practices and technical capabilities are transferred
The successful candidate is required to possess the following:
• Advanced degree required in Marketing/Management/Economics or other quantitative area (mathematics, statistics, or operations research)
• 3-5 year’s experience in Market Research, Insights or a comparable analytically rigorous function
• Deep understanding of statistical methods and/or econometrics, and highly experienced in applying statistical methods to complex data analysis
• Highly advanced technical users of SPSS, EXCEL and other analytical packages (SAS or Stata)
• Ideal candidate will have experience with quantitative analysis, in particular Customer Segmentation and Buying Process
• Strong understanding of all aspects of market research, including quantitative questionnaire design, recruitment and quota management, vendor qualification and selection
Candidate Must Have : Strong understanding of all aspects of market research, including quantitative questionnaire design, recruitment and quota management, vendor qualification and selection,Deep understanding of statistical methods and/or econometrics, and highly experienced in applying statistical methods to complex data analysis, Ideal candidate will have experience with quantitative analysis, in particular Customer Segmentation and Buying Process
Email resume in Word to TheBigGameHunter@cisny.com. Please include the job code for the position with your resume.
PAID RELOCATION. NO VISA TRANSFERS. NO OVERSEAS RESUMES. NO 3RD PARTIES.
To receive a complimentary subscription to my job search ezine, No B.S. Job Search Advice, go to www.JeffAltman.com to subscribe. Receive tweets from Twitter with job search tips and job listings – TheBigGameHuntr
